Being a content creator is one of the most exciting, creative, and chaotic jobs out there. You’re a one-person production team, social strategist, brand, editor, admin assistant, and idea machine — often before your second coffee of the day.

Whether you’re running your own business, working with brands, or building a loyal online community, you’ve probably wished you had a you to help you do it all. That’s where a content creator bestie (or PA!) steps in — and here’s why you might just need one in your life.

It’s wild to think I’ve been doing this for 13 years. What started as a little blog in my spare room back in 2012 has grown into a full-time job, a community of over 80,000 people across Instagram and TikTok, and collaborations with some of my dream brands.

Planning content can feel like a never-ending task—especially when you’re spinning all the other plates of running a business or just trying to stay consistent online. But here’s the good news: you don’t need to spend hours every week glued to your phone, wondering what to post. With a bit of structure and a simple system, you can plan an entire month of content in under an hour. Yes, really!